Franchising today is not just a name, a business idea, or simply a proposal for network integration. Modern franchising is a complex and multifaceted system that allows each party to achieve success in business. Such market conditions impose specific requirements on franchisor companies. Not every company is ready to become a franchisor. And in the case of an unprepared company introducing its franchise to the market, such an offer is regarded as unethical, or even a fake franchise (i.e., an offer that lacks real value). At the same time, franchising offers a rapid development opportunity for businesses, and it would be wrong not to take advantage of this opportunity immediately upon its appearance. This section will be useful to both companies planning to grow through their own franchise and those who will be choosing a franchise for themselves, as it will allow them to familiarize themselves with the basic requirements for franchisors and franchises.
How to determine a company's readiness for development through a franchise
What is included in the franchise package
