Coffee Sound

Franchise description provided by the franchisor:

The "Coffee Sound" brand has been on the market for over 7 years and has gained wide recognition both in the capital and in the regions of Belarus. It is the network of coffee shops with predictions at the bottom of the cup.

Each coffee shop in the network is a place of inspiration, where everyone is charged with coffee vigor and receives an additional boost of energy and motivation from anticipating new discoveries and experiences. Thanks to the positive predictions at the bottom of the cup, the network stands out significantly from competitors with its own unique feature. In addition, each new coffee shop is a separate technological and design project, a separate new story, for which the menu assortment is individually selected, its own concept is developed, and the staff is trained.

Now "Coffee Sound" is not just a coffee story.

Since 2017, the network has started to introduce the first coffee shops with seating areas offering a wide range of desserts, ice cream, smoothies, and juices. In the same year, the founder of the franchise, Nikita Chakov, began to document all the openings of new coffee shops in real-time on the company's blog "Coffee Sound" on Telegram, which is still active today.

Starting from 2019, the company also began to focus on baking its own products "on-site", which were equipped in both kiosks and coffee shops with seating areas. Also in 2019, the first coffee shop with a full-fledged preparation workshop opened in the city of Baranovichi, where the coffee shop baristas prepare sandwiches, salads, filled croissants, and other light snacks. This new format immediately became one of the best among the city's coffee shops due to its novelty, atmosphere, and quality of beverages. Later, another such coffee shop opened in Soligorsk and also quickly won the hearts of the city's residents, after which the network chose expanding into regions with coffee shop formats ranging from 45 to 70 square meters as one of its main priorities, considering it the most successful direction.

In 2020, during the pandemic, the company confidently navigated the challenging period for the food service industry, demonstrating the resilience of its business model to crises. Additionally, it launched its new coffee shop format without baristas – the "Coffee Sound Express" self-service coffee shops. This format became the main locomotive and growth driver for the company in 2021-2022. Currently, there are over 35 self-service coffee shops in the republic, and their number continues to grow.

In 2022, the "Coffee Sound" coffee shop network has opened over 75 coffee shops of various formats. This franchise would suit you if you consider yourself result-oriented, conscious, energetic, eager to learn something new every day, and develop within a team of like-minded individuals under a unified brand.

Investments in opening a coffee shop, including the initial fee, start from $5,490 (self-service coffee shops) and range up to $45,000 (outdoor coffee shop modules with seating and infrastructure around the building), making this franchise suitable for various budgets.

The network's mission is to provide guests with additional motivation and inspiration for daily goal achievement and reaching new heights through delicious coffee and unique predictions at the bottom of the cup. Every guest at "Coffee Sound" should leave satisfied, with an undeniable desire to return to the coffee shop again.

Advantages of the "Coffee Sound" franchise:

1. A market-proven business model that has weathered 3 crises.
2. A unique concept: predictions on the bottom of the cup.
3. Own barista training center – "Barista.bel" School. Training for network owners and baristas is free.
4. Individual support department consisting of 5 specialized experts for each partner.
5. Favorable prices from suppliers with discounts ranging from 15 to 20%, allowing for higher earnings per cup of coffee at comparable prices with competitors. You enter into direct contracts with network suppliers with free delivery to any region of Belarus.
6. A team of 21 people, many of whom have been with the company for over 5 years and are professionals in their field.
7. Head office in the center of Minsk.
8. Mobile application "Coffee Sound" with its own loyalty program and a map to find the nearest coffee shop.
9. Instagram with over 10,000 subscribers, corporate website  https://coffeesound.by/ .
10. A well-known and proven brand on the market

Franchise formats of "Coffee Sound":

• Self-service coffee shop (1 sq m)
• Island (6-15 sq m)
• Street module (6-25 sq m)
• Street cup (6 sq m)
• Mini-coffee shop (15-30 sq m)
• Coffee shop (30-100 sq m)

Choose the format of the coffee shop that suits you best in terms of investment by downloading the presentation at the bottom of the page. 

Franchisees of "Coffee Sound" receive:

1. Evaluation of premises for placement and assistance in finding suitable locations.
2. Assistance in negotiating with landlords, including lease contract verification.
3. Comprehensive support throughout the coffee shop launch process with a team of 7 experts.
4. Development of an individual business plan, including estimated payback period and investment costs.
5. Customized menu for each location, tailored to meet the specific preferences of the target customers.
6. Design project for the coffee shop, allowing franchisees to visualize the appearance of their establishment before production.
7. Strong launch support, including marketing campaigns coordinated with local media, on the day of the opening.
8. Access to discounted prices from coffee and related goods suppliers, up to 25% off.
9. Coffee equipment provided for use at no cost.
10. Free staff training at the Barista.bеl school.
11. Free training for franchisees in the "Coffee Shop Owner" course, covering various aspects of business management.
12. Access to a closed chat for sharing innovations and best practices within the network.
13. Guidance on business management, barista standards, scripts, and checklists for effective operations.
14. Marketing support equivalent to that of company-owned locations.
15. Daily support from a personal manager throughout the partnership.
16. CRM system for sales and inventory management, accessible remotely via computer or mobile phone.
17. Mobile application with a loyalty program using QR codes.

In summary, franchisees receive comprehensive support for both the initial launch and ongoing management and development of their coffee shop. With low initial investment and a quick payback period, franchisees have the opportunity to establish their own network of coffee shops. Statistics show that every fourth partner in the network operates two or more coffee shops.

Before making a final decision, the company is happy to conduct a personal consultation, discuss the financial model, help choose the suitable coffee shop format based on your investments, address risks and how to mitigate them, as well as talk about the advantages and peculiarities of opening with the Coffee Sound franchise. Leave your request on the website: http://fr.coffeesound.by/ for a personal consultation with a company representative (the franchise presentation will be automatically sent to your email).

Self-service coffee shops "Coffee Sound express"

If you are interested in a business requiring minimal investments, effort, and risks, you can choose the "Coffee Sound express" format for yourself.

Characteristics of the Format:

1. Small investment (5,490$).
2. Resilient to crises.
3. Minimal risks (going into negative is practically impossible, if income is unsatisfactory, relocation to a new location can be done in 3 hours and for 100-150$).
4. Low monthly expenses (main costs include rent for 1 square meter and electricity).
5. Requires 30 minutes a day for management - almost passive income.
6. Live interest from landlords.
7. Unique design.
8. Cashless payment.
9. High product quality (on par with coffee shops with baristas), 100% Arabica and natural milk.
10. Launch speed of 3-4 weeks.
11. The franchise owner will provide full support for launching the self-service coffee shop, starting from location search, turnkey opening, to ongoing support during operation.

Details about this format can be obtained on the website: http://express.coffeesound.by/, by submitting an application. There you will also find a map and addresses of already open "Express" coffee shops.

Company Requirements for Potential Partners:

The company is interested in long-term cooperation and in maintaining service quality throughout the network, so before signing the contract, the company's management conducts an interview in a face-to-face format.

3 Key Criteria for Selecting Partners:

1. Personal qualities: honesty, intelligence, openness.

2. Financial capabilities sufficient for launching the project.

3. Involvement in the project. It is important that the partner can fully immerse themselves in the project and have free time (excluding self-service coffee shops).

Videos and reviews on YouTube

Полезные ссылки компании “Кофе Саунд” по франшизе:

1. Review general presentation;
2. Review express format presentation;
3. Fill Partner request;
4. Website;
5. Express format website;

Contact us:

+375 29 173 99 92