| Industry | B2C |
| Kind of activity | Grooming for dogs and cats, sale of own-produced cosmetics for animals, sale of goods for animals |
| Country of origin of the franchisor | Russia |
| Minimum investment amount | 20000$ |
| Lump sum payment | 5 00$ |
| Royalty | 3% of monthly revenue |
| Advertising fee | 2% of monthly revenue |
| Training | We recruit and train in house |
| Payback period | 8 month |
| Year of company formation | 2011 |
| Start of franchising activity | 2019 |
| Member of Franchise Association | No |
| Trademark registered | Yes |
| Number of own points | 2 |
| Number of franchise points | 131 |
| Operating points in Azerbaijan | 0 |
| Franchise verified | No |
| Contacts | +7(922)03-04-279 Franchise website: fr-groom.ru |
Franchise description by the franchisor:
The international network of grooming salons for dogs and cats, "GROOM," with a monthly revenue of up to $15,000.
About the Company:
Founded on June 7, 2011, by Daria Gots. Over 13 years of operation, the company has earned the title of the best salon in the Urals and Russia 11 times, Best Grooming Academy of the Russian Federation in 2022 and 2023, Champion of Spain in 2019, and Champion of Italy in 2020. Over time, it began franchising operations, proving its highest level in the grooming industry by winning awards at all major international competitions.
The development of the franchise network and the sale of franchises are managed by the director of the salon network, Denis Chetikov, who personally consults and develops an individual development plan for each branch. Currently, the company has 128 grooming salons across Russia, Kazakhstan, Saudi Arabia, and the UAE, with continuous growth, making it the largest franchising network in the Euro-Asian continent.
GROOM has developed its own ecosystem, independent of external factors, providing its franchisees with all necessary resources, from staffing through its own grooming academies, to packaging for the branch, supplying raw materials through its own production of cosmetics for animals (GROOM Cosmetics), as well as all necessary work systems such as CRM, telephony, a proprietary call center, and advertising through its own marketing department. Equipment is also of Russian origin from the best partners and suppliers in Russia.
The company plans to open 4,000 salons worldwide. Currently, GROOM is already operating in Russia, the CIS countries, Saudi Arabia, and the UAE, and is actively expanding into the Middle East and Southeast Asian countries.
Franchising Offer:
Franchise Description:
The franchise package includes all necessary documentation for the operation of your salon.
A focus group is created under you, which fully handles the opening of your salon, saturating it with internet advertising, preparing professional staff from groomers to managers and administrators (depending on the package), ordering all necessary equipment for your salon, and providing training to the franchise owner on obtaining documentation, integration into the overall system, and management training. We also provide a salon financial model, detailing all expenses and profits, as well as the payback period for your salon.
An excellent bonus in the franchise package is a video platform that includes all necessary master classes on grooming animals of various breeds, as well as training videos for grooming managers.
Franchise Formats:
Mini Salon:
Salon:
Contacts: +7(922)03-04-279
