| Industry | Retail/ Manufacturing/ Business Services/ Consumer Services/ Health |
| Kind of activity | Branded salon for the sale of goods for SNA (Furniture) |
| Country of origin of the franchisor | Russia |
| Minimum investment amount | 20000$ |
| Lump sum payment | 0 |
| Royalty | 0 |
| Advertising fee | No |
| Training | Yes |
| Payback period | 9 months |
| Year of company formation | 1990 |
| Start of franchising activity | 2012 |
| Member of Franchise Association | No |
| Trademark registered | Yes |
| Number of own points | More than 400 |
| Number of franchise points | More than 200 |
| Operating points in Azerbaijan | 11 |
| Franchise verified | No |
| Contacts | 8 702 876 18 88 Abdikalikov Bauyrzhan |
WHAT IS ASKONA STRIVING FOR?
We created Askona to bring knowledge about the exceptional importance of sleep for a healthy and fulfilling life of each person. All products and services that our company offers are designed to significantly improve the quality of sleep of our customers.
QUALITY AND SUFFICIENCY OF SLEEP AT THE RIGHT TIME ARE AS ESSENTIAL FOR LIFE AS WATER AND FOOD.
The Askona Group of Companies is the leader in the Russian sleep products industry, the largest vertically integrated manufacturer and retailer of healthy sleep products in Eastern Europe. Production facilities are located in Kovrov, Vladimir and Novosibirsk. Askona is part of the Swedish Hilding Anders Group, a leading manufacturer of beds and mattresses in Europe and Asia. The Hilding Anders Group is present in 27 European and 13 Asian markets.
FOREIGN EXPANSION
The Askona international network, in addition to Russia, is represented in 18 CIS and European countries (Abkhazia, Armenia, the Republic of Belarus, Germany, Georgia, Kazakhstan, Cyprus, Kyrgyzstan, Estonia, Lithuania, Latvia, Mongolia, Portugal, Romania, Ukraine, Spain, Great Britain, Uzbekistan).
On a retail space of 3,000 sq.m. and more, visitors to the shopping center will be able to receive professional medical advice from a somnologist and orthopedist, and the design studio's specialists will help choose furniture that will ideally match the interior of the apartment. For the most demanding and sophisticated customers, in addition to the regular assortment, the new format of the flagship Askona salon will offer the latest developments in the Innovations zone, gadgets and also climate control equipment. Sleep lovers will definitely appreciate the Sleeping rooms with the ability to book rooms for sleeping, and for the flagship salon from 5,000 sq.m. it is planned to place an augmented reality (AR) and virtual reality (VR) zone.
Разработкой дизайн-концепции нового формата флагманского магазина занималось популярное европейское агентство JosDeVries The Retail Company (Нидерланды), более 30 лет предлагающее современные архитектурные решения для крупнейших российских и зарубежных компаний.
За 30-летний опыт работы группа компаний заслужила высокие оценки на мировом рынке. Такие всемирно известные сети отелей, как Hilton, Radisson SAS, Marriott и другие, доверяют сон своих постояльцев компании Askona.
В 2011-м, 2013-м, 2015-м, 2017 и 2019 году по результатам общенационального российского голосования Askona удостоена самой уважаемой народной российской награды «Марка № 1» в категории «Матрасы для здорового сна», в 2013 году и в категории «Подушки для здорового сна». Эти награды свидетельствуют о доверии миллионов россиян компании Askona, что является гарантией успешного развития бренда.
